Senior Executive, Brand, Communications & Marketing (Branded Content)
Job no: 506513
Work type: Full Time
Categories: Corporate Positions, Singapore - East
This role focuses on creating branded content to help provide clarity in our market positioning of our various business and product offers. He/She will also implement any brand and marketing initiatives to drive business goals. He/She will provide brand/marketing/content support and guidance to cross-functional interdisciplinary teams. This position resides within the Brand, Communications and Marketing Department.
- Design and develop brand marketing content to help clarify brand essence and positioning as well as to deliver brand consistency across all forms of offline and digital channels.
- Be the brand champion to coach and guide deployment of brand principles across business units and marketing environments/channels as well as cross-functional teams as they carry out and achieve their respective functional work streams and outcomes.
- Develop and execute annual content plans to drive brand and commercial objectives.
- Develop content strategy aligned with short-term and long-term marketing targets.
- Create and publish engaging content.
- Create various content types (videos, articles, infographics) in-house with relevant tone and style
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
- Brand custodian for all brands and is subject matter expert on content creation.
- Excellent written and verbal communication skills, including English
- Good knowledge of various software especially video editing softwares, adobe creative suite, Canva etc
- Good presentation and messaging skills
- Utilize various digital publishing platforms
- Digital marketing and analytics knowledge and skills are essential
- Team player with the ability to learn quickly and a passion for getting the job done
- Communication and interpersonal skills to work in multidisciplinary and cultural environment
- Attention to detail applied to both creative and numerical output as well as overall project delivery
Advertised: Singapore Standard Time
Applications close: Singapore Standard Time
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