The incumbent will be focusing on planning, supporting, and executing innovative marketing campaigns that drive brand awareness, preference, and enrolment targets for My First Skool (MFS)

Job Responsibilities:
1) Campaign management and execution

• Support in the development of best-in-class marketing plans for My First Skool to drive brand preference and demand generation (leads acquisition, centre utilisation).
• Execute comprehensive campaigns across digital (including digital ads, social media, database marketing, and SEM) and offline channels (print, events, flyers, posters) channels.
• Manage creative and media agencies to drive performance in a timely and effective manner.
  
  

2) Brand partnerships

• Evaluate and forge strategic partnerships to enhance the value proposition of My First Skool as well as build brand affinity with both existing and prospective parents.
  
  

3) Digital and Campaign Analytics

• Measure marketing effectiveness and campaign performance, optimising strategies based on data insights and learning through test and iterations.
• Market Intelligence - Monitor competitors’ activities and market trends to identify opportunities
  

3) Marketing Budget & Timeline Management

• Ensure that all marketing activities are executed successfully within the approved budget, and campaign timelines.

4) Stakeholder Management

• Work closely with the Area Directors and Principals to ensure marketing campaign understanding and buy-ins. This may include on-the-ground centre visits and knowledge of each centre’s unique selling propositions.
  

Job Requirements:

• At least 3 years of marketing experience in developing integrated marketing campaigns through offline and online channels or customer experience work
• Proactively seek out and understand the latest digital and creative strategies that will support the growth of the MFS business objectives
• Strong analytical skills with good grasp of digital and social media platform and strategies
• Proven strong demand generation capabilities in previous work
• Good presentation skills and able to effectively communicate, present and connect with both internal and external stakeholders
  
• Passionate about the education industry
• Good eye on creative execution both visually as well as content wise
• Curious and out of the box thinker with the ability to resolve issues promptly
• Knowledge in drip marketing tools like HubSpot etc. preferred.